Certificate in English for Business Executives – Level 4
€495
About this course
By the end of this course you will:-
a) have learnt about different management styles, reviewed
practical exercises in management and considered ethical issues
b) have learnt vocabulary related to sales and marketing through
reading sample sales dialogue and have learnt sales techniques through reading articles and
watching talks.
c)have learnt about presentation skills, language used when
delivering presentations and have the opportunity to prepare a
presentation of your own
d) have learnt essential business vocabulary in relation to
describing growth, progress, change and challenges in business
e) Have read and listened to articles about growth in business as
well as analyzing and discussing graphs
f) have discussed meetings, teleconferencing and new ways to
conduct meetings and have learnt meeting vocabulary specific to teleconferences
g) have addressed the benefits and disadvantages of conflict in
numerous situations, both within the office and with clients or
customers
h) have listened to talk about cultural differences and awareness,
and also read about cultural differences in communication
Syllabus
Unit 1 - Building Rapport and Networking
1. Cold-calling and introductions 2. Welcoming visitors 3. Initiating a conversation
Unit 2 - Management
1. Management theory 2. Management in practice 3. Ethics in management
Unit 3 - Negotiations
1. Persuading a client 2. Politely declining an offer 3. Leaving the door open
Unit 4 - Selling Techniques
1. Overt sales 2. Covert sales 3. Closing the sale
Unit 5 - Presentations
1. Appropriate introduction 2. Presenting ideas and holding attention 3. Closing a presentation
Unit 6 - Team Building
1. Managing a team 2. Building rapport with the team
Unit 7 - Essential Business Vocabulary
1. Charting finance 2. Explaining growth and progress 3. Describing problems and change
Unit 8 - Teleconferencing
1. Establishing and fulfilling a goal for a meeting 2. Cross-cultural considerations 3. Teleconference etiquette
Unit 9 - Resolving Conflict
1. Intra-office conflict 2. Inter-office conflict 3. Cross-cultural considerations
Unit 10 - Cross Cultural Awareness
1. Cultural differences 2. Uncertain situations 3. Body language