Instagram Marketing Certificate

Instagram Marketing Certificate


About this course

The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but it introduced an affordable avenue for businesses and companies to market their brand.

Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, albeit print, digital format or social media.

In this Instagram Marketing course, we will look at the brief history of Instagram to gain a better understanding of how the platform works.

In addition, we will learn how to effectively use Instagram as a means of domestic and global brand outreach to maximise the potential for success. If used effectively, Instagram marketing may be the only form of marketing that is required for a brand.

  • The history of Instagram
  • The role that Instagram marketing plays
  • The formula for Instagram’s success
  • Defining business goals
  • Setting marketing objectives
  • How to create a content strategy
  • How to define your target market on Instagram
  • Instagram marketing challenges
  • How to take advantage of Instagram tools